Components of Google’s Ranking Algorithm
Understanding Google’s ranking algorithm is key to success. The calculations below are comprised of factual data based on an SEO analysis of the top 90 ranking domains from 10 industries and 3 markets.
10% – 13% Off-Site (local)
- Real business information (Google My Business)
- Citation Lisitings (NAP consstency, citation volume)
- Reviews (quantity, velocity, diversity)
2% – 5% Off-Site (social)
- Social Metrics (shares, tweets, pins, likes, comments)
18% – 21% Off-Site (links)
- Domain-level features (quantity & quality of root domain
links, total vs. root domain links ratio)
20% – 23% Engagement
- Rank Brain (click-through rate (CTR), bounce rate, dwell time)
- Usage Signals (traffic, clickstream, goal completion)
12% – 15% Infrastructure Mobile first (not friendly)
- Security & Accessability (HTTPS, redirects, AMP. robots.txt file, xml sitemap)
- Page Loading time (size, hosting server location)
- Domain Reference (domain age & name,
7% – 10% On-Site (technical)
- Keywords usage (relevance, demand & density)
- Meta tags (title, description, canonical, alt, social, header)
- Schema markups
- URLS (structure & naming conventions)
- internal links (anchortext & quantity)
18% – 21% On-Site (content)
- Keywords usage (topical relevance & demand)
- Content composition (relevance, format, type, structure, length, readability, uniqueness, load speed)
