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SEO friendly web design is the process of developing websites that are easy for search engines to crawl and understand. The goal of SEO is to attract visitors to your website and convert them into customers. This strategy includes using targeted keywords and establishing a website that can be easily indexed and ranked by Google.

For a website to be SEO-friendly, it needs to have the following elements. The first element is the keywords. Keywords are the words that most people use to search for information. If a business is in a particular industry, focusing on a few keywords related to the product or service they offer is essential.

Another aspect of SEO-friendly web design is social media integration. Blogs and other social networks can help establish your business as an expert in your field. Additionally, integrating social networking features is a good way to increase traffic to your site. You can also create a blog and use it as a way to gather feedback from your visitors. When you create a blog, make sure you provide visitors with the option to leave comments.

Another important SEO factor is speed. Long loading times are a common cause of poor rankings in the search engine. However, there are ways to speed up your website, including compressing images and incorporating small size media files. To test your website’s speed, use Google’s Page-Speed Insights tool.

Another important aspect of SEO-friendly web design is avoiding duplicate content. Search engines like sites that are organized and have clear content structures. If a user finds the same information on your homepage as on another page, he or she is less likely to return. It is also a good idea to have sub-categories for your site. These can be folders for your content, or even documents.

A great way to generate keyword ideas is to conduct a keyword analysis. Some services, such as Moz, can generate keyword lists based on the keywords that are most popular.

You should always keep in mind that Google uses a variety of algorithms to rank websites. There are ways to cheat the algorithm, but it can be detrimental to your business. Sometimes it is as simple as calling Google and telling them not to index your site.

Having a mobile-friendly web design is also crucial. Today, more and more people are accessing the Internet via smartphones and tablets. However, not all users have a strong connection to the internet. With this in mind, it is a good idea to have a separate mobile site. While you can have a single page that is mobile-friendly, you will need to ensure that it has the same structure and functionality as your main site.

Lastly, keep in mind that a good SEO-friendly website will also encourage higher Google page rankings. Using keywords in your headings and body content can increase your ranking. Creating internal links can also drive more visitors to your other pages.