A free website audit used to mean one thing: can Google crawl the page, is the title tag sane, does the Map Pack even know you exist. That check still matters. It is no longer the whole job.
Homeowners in Charlotte, Sarasota, Manatee, and Lee still search Google. They also ask ChatGPT who to call, Gemini who is licensed nearby, Perplexity for a shortlist, and they skim AI Overviews before they ever tap a blue link. If those systems cannot extract who you are, what you do, and where you work, the competitor with the clearer page gets the call.
That is why the audit at uswebcentral.com/website-audit/ returns two scores, not a 40-page PDF: a Google score and an AI score. Most runs finish in about 60 seconds. First name, URL, email. No credit card.
What the Google score is actually scoring
The Google score is classic SEO health for a local service site. It is the chassis question: can Google find the shop and trust the page enough to show it.
- Crawl and index signals — can the important pages be fetched, or is the builder blocking the work.
- On-page targeting — does the H1 name the service and the city, or does it say Welcome.
- Titles, meta, and internal links that match how a homeowner actually searches.
- Mobile and speed — a Map Pack click that lands on a slow page still bounces.
- Schema and NAP consistency with the Google Business Profile.
A decent Google score means the site can compete in search and Maps. It does not mean ChatGPT will name you tomorrow.
What the AI score is scoring
The AI score is GEO readiness — generative engine optimization in plain language. Can an answer engine lift a clean fact off the page.
- One entity: the same legal name, phone, and city across the site and the profile.
- Extractable answers: short sentences a model can quote, not a hero slider full of adjectives.
- Service + city on the first screen, not buried three scrolls down.
- FAQ structure and schema a system can attach to a question.
- Citation potential in ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Ranking is not the same as being named in the answer. You can sit on page one and still lose the job to the shop the overview quoted.
Why two scores beat a long PDF
Owners do not need a binder. They need to know which leak is costing the next call.
If the Google score is weak, the leak is usually crawl, titles, Maps, or a page that never says the job. If the AI score is weak, the leak is usually a vague H1, no FAQ a model can lift, a profile that does not match the site, or copy written for humans who already know you — not for a system that has to guess.
If both scores are ugly, a competitor who shows up in Google and in ChatGPT is taking work you will never see on a traffic report. The homeowner already picked someone else.
What happens after you run the free website audit
- Submit the form on the audit page — first name, website URL, email. That is the whole form.
- Read the two scores. They are the same split as the ads: Google vs AI.
- Decide if you want the free homepage mockup. It is a first-screen sketch from what you sent — usually within one business day. It is proof of direction, not a finished website.
- Book the free 15-minute consult with Scott. Bring the scores. That call is the win — not a mockup sitting in your inbox.
The form also starts the existing email sequence. If you book the consult, stop the sequence. You already did the job.
Same price to rebuild or to fix what you have
Plenty of sites need a content and schema pass, not a new theme. Plenty of others are sitting on an old builder with an H1 that says Welcome and code no model can parse. Pretty is not the same as parseable.
A Lumina WebSite costs the same either way: $1,500 setup plus $250 a month for 12 months. Site, local SEO, and Google Business Profile. Delivery is 7–14 days. You are not punished for starting over, and you are not forced into a rebuild if the audit says the chassis can be saved.
Live example of a chassis change, not a paint job: AC Heroes before and after Lumina.
Who this audit is for
US Web Central is Scott Carvin’s shop in Port Charlotte. No junior account team. AI helps build the roadmap. Scott still does the work.
- HVAC, plumbing, electrical, roofing, and clinics in Charlotte, Sarasota, Manatee, and Lee counties.
- Owners who already paid for a pretty site and still do not show up in Maps or AI answers.
- Nationwide URLs when the page is ready — Port Charlotte is home, not a paywall.
Hours are Monday–Friday, 9am–5pm. Phone (941) 303-9530. Email sales@uswebcentral.com.
Run the audit, then get on the calendar
Stop guessing whether the leak is Google, AI, or both. Get the free website audit — two scores in about a minute — then schedule 15 minutes with Scott.
FAQ (also paste as accordion / Yoast FAQ)
Is the free website audit really free?
Yes. No credit card. Spots are limited each month so the URL does not sit in a queue.
How long do the scores take?
Most runs finish in about 60 seconds after you paste the URL.
What is the Google score vs the AI score?
The Google score is classic SEO and Maps: crawl, titles, on-page, profile signals. The AI score is whether ChatGPT, Gemini, Perplexity, Claude, and AI Overviews can extract who you are. Ranking is not the same as being named in the answer.
What is the free mockup?
A homepage sketch based on what you send — usually within one business day. It shows how a Lumina first screen would read for Google and AI. It is not a finished website.
Do I have to buy a new website?
No. The audit tells you whether the leak is the page, the profile, or both. Lumina is $1,500 + $250/month if you want the rebuild or the optimization pass. You can stop at the audit.
Do I have to be in Southwest Florida?
Port Charlotte is home. Sarasota, Charlotte, Manatee, and Lee first. Nationwide when the URL is ready.
What if my site is brand new?
Run it anyway. A new site with a vague H1 still loses the citation. The audit says whether the leak is the page, the profile, or both.
How do I schedule the consult?
Run the audit first (first name, URL, email). Then book the free 15-minute consult and bring the scores. That call is the point of the page.
