FEATURED CASE STUDY · BEFORE LUMINA → AFTER LUMINA

Emergency Pest Control: a Tampa Bay pest site Google and AI can actually cite

Before Lumina the homepage said Pest Control Tampa Bay and sent everyone to Contact Us. After Lumina the first screen names same-day service, the cities, the pests, and the phone — Call Now or Book Inspection.

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See the Live After Site

emergencypestcontrolfl.com · 813-933-1911 · Tampa · Temple Terrace · Lake Magdalene · Since 1997

CLIENT

Emergency Pest Control

Family-owned LLC
Tampa since 1997
Licensed and insured

MARKET

Tampa Bay

Tampa, Temple Terrace,
Lake Magdalene, Greater Tampa Bay

LIVE SITE

emergencypestcontrolfl.com

emergencypestcontrolfl.com
813-933-1911
3801 Corporex Park Dr., Suite 175
Mon–Fri 8am–4pm

STACK

Lumina WebSites

WordPress + local / AI SEO chassis
$1,500 setup + $250/mo
US Web Central, Port Charlotte

FIRST SCREEN

Side by side: before Lumina and after Lumina

The old homepage named the market. It did not name the job a homeowner types at 9pm: same-day pest control, which pests, which cities, and who to call.

BEFORE LUMINA

Market H1. One Contact Us button.

H1: Pest Control Tampa Bay. Finest homes and businesses since 1997. Phone not on the first screen.

AFTER LUMINA

Same-day job. Cities. Call or book.

H1: Same-day pest control for Tampa Bay homes and businesses. Roaches, ants, rodents, termites, mosquitoes, wildlife. Call 813-933-1911.

WHAT CHANGED

What changed, page by page

Same Tampa shop since 1997. The first screen now says the job a homeowner would type.

Layer	Before Lumina	After Lumina
H1	Pest Control Tampa Bay	Same-day pest control for Tampa Bay homes and businesses
First action	Contact Us Today	Call Now or Book Inspection. Header: Get Same Day Help.
Phone	Not on the first screen	813-933-1911 in the utility bar, hero, and body
Pests	Pest, rodent, and wildlife — buried in a sentence	Roaches, ants, rodents, termites, mosquitoes, wildlife
Cities	Greater Tampa Bay	Tampa, Temple Terrace, Lake Magdalene on the first screen
Proof	Since 1997 in the paragraph	Since 1997 · Licensed and insured · Family-safe · Google reviews

THE CHASSIS

What this case study does — and does not — claim

We can show

Same-day job in the H1
Tampa, Temple Terrace, Lake Magdalene on the first screen
Call vs book on the same fold
Pests named in plain English
Since 1997, license, family-safe, reviews
A page built to be cited in Google, Maps, and AI Overviews

We do not invent

Traffic multiples
Map Pack screenshots
“#1 pest control in Tampa”
Guaranteed AI Overview citations

Rankings move with the market. Lumina builds the page those systems can use.

The Lumina pattern this site now follows

Custom WordPress, mobile-first.
One H1. Job + cities on the first screen. Click-to-call.
40–60 word answer a generative engine can lift.
Pest, termite, rodent, mosquito, wildlife, and fumigation as separate paths.
Address, hours, cities, and phone in plain English.
Google Business Profile and site describing the same Tampa shop.

Same package from Port Charlotte: $1,500 setup + $250/month for 12 months. Delivery 7–14 days after copy, photos, and access.

YOUR SITE

If your pest site still looks like the left column

A collage and Contact Us is not a visibility system. If ChatGPT cannot extract the phone or the cities, the job is leaking before Monday.